There comes a time in everyone’s career when they hit a wall in creativity. If you’re in marketing, this wall can be particularly harmful to your top line revenue. To get your creative juices flowing again, here are ten ingenious (and commonly overlooked) marketing ideas you might not have considered.
1. Gatecrash weekly hashtag themes
If you want to build your social media following, you need to be an active participant in the community. This means posting regularly, staying relatable, and joining in on fun weekly social media traditions like weekly hashtag themes. Hashtags are a quick and easy way to expand your reach, and using hashtags like #ThrowbackThursday or #MotivationMonday can get you in front of potential customers online.
2. Instagram videos
2018 was a big year for Instagram, where 48% of consumers said they made a purchase after viewing a brand’s video on Instagram. That’s a 32% increase from 2017. Video is resonating with consumers on Instagram to the point that they’re purchasing, so get filming.
3. Market to older people
According to the Seniors and Technology Survey, seniors who use social media spend an average of 12 hours per week on these platforms. That’s a significant amount of time that they could be using learning about your product. It’s clear that social media has become a powerful platform for seniors to stay connected to the world, so if you don’t currently market to old people, maybe it’s time you start.
4. Commission a mural
Commissioning a mural in your local town can be a fun way to advertise your business and give back to your community. Your wall should be visible and be an ideal surface for easy painting, but most importantly, you should have permission from either the building owner or the council. Sometimes you might require permission from multiple sources. This might mean the process isn’t easy, but adding art to a neighborhood is a rewarding experience that can market your business brilliantly.
5. Photo contests
Photo contests are great for a number of reasons – they’re easy to enter (anyone with Instagram and a spare few seconds can take part) and they result in user-generated content that can be used by your business again and again. All you have to do is think about what you want to achieve at the end of the contest. Do you want to increase followers? Promote a new product? Level up your engagement? Determine this and then set it up.
6. Caption or content contests
Another contest you can run is a caption contest, which can result in a huge amount of laughs and some great content. Post a photo subtly advertising your business and ask users to submit their best caption. People love to show off their wit and humor, and a photo caption contest allows fans to do just that while helping you promote your brand.
Content contests are also becoming increasingly popular. Thanks to Google’s ever-changing algorithm, fresh, engaging content is more important than ever, but creating good content is both time consuming and expensive. To solve this problem, a lot of brands are using content contests to access user-generated content that can drive engagement and deliver value.
7. Influencer marketing
If you want to convince people that they need to try your brand, you need to first gain their trust. One way to do that is to partner with a high-profile influencer. You may think that working with a celebrity is out of reach, but influencer marketing is more accessible than you think. Get it right and you can yield great results too.
Infographics are a great option for marketers on a shoestring budget as they can win the audience’s attention at a very little cost. This is because infographics offer a lot of information in an easy-to-read format, helping you get your message across quickly. Use them to spice up landing pages, launch them in newsletters, repurpose them into slideshows, share them on Instagram and include them in guest posts.
Podcast marketing is a booming business as it offers advertisers the ability to hyper-target. Podcasts also provide SEO benefits – get booked on a handful of shows with links back to your website and watch what happens. Alternatively, experiment with creating your own podcast and control the entire experience from start to finish.
10. Content marketing and UGC
Content marketing will always have a strong impact because of the exposure and backlinks you can gain for your brand. Creating solution-oriented content can also help people, making it a win-win form of marketing. Have a documented strategy, tell a story and embrace artificial intelligence to gain the upper hand.
Marketers are also increasingly getting involved in a new era of customer-centric marketing – user-generated content. UGC could include blog posts answering customer questions, user-generated images encompassing your brand’s products and services, creating content from surveys, or even using incentives or prizes to get your customers to create content for you, as mentioned earlier.
All in all, when it comes to marketing, there are thousands of ideas to choose from. Try not to overlook any and instead break each one down to see if it could work for your business and budget. Marketing doesn’t have to be hard, but it does have to be creative. So we hope we’ve started your creative juices flowing with these 10 ideas.
Author: Denise Langenegger