11 September 2015 (Wired UK)

Microsoft’s Apple problem

Microsoft demoed Office onstage at an Apple event this week, and it sent some in the tech world world into a spin: “Peace at last,” declared the BBC. “A sad day for Microsoft,” said CNET.

But the reality is that, in 2015, this isn’t exactly a shock. Apple makes the most popular mobile hardware in the world, and Microsoft makes Office. Microsoft’s business is making apps people want to use on their favourite devices, and Apple knows its customers want to get real work done on their tablets — particularly one designed to replace the laptop, like the new iPad Pro.

The onstage affability was still something of a novelty, especially since the iPad Pro is so clearly a response to Microsoft’s own Surface Pro 3, right down to the tear-off keyboard and stylus. More tellingly, though, the focus on Microsoft left genuine innovators in enterprise software, like FiftyThree, out of the limelight. Microsoft’s presence at the Apple jamboree signalled the latter’s final victory in the oldest war in tech, but it wasn’t inspiring to watch — and it didn’t do a great job of selling Apple’s new hardware, either.

Michael Rundle
Editor, WIRED.co.uk

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Our favourite WIRED articles this week   

Apple announces new iPad, new iPhone and Apple TV

New to the world of Apple: the 12.9-inch iPad Pro, complete with stylus (sorry, Apple Pencil), the iPhone 6S and 6S Plus and a major update to Apple TV. We want hands-on with all three — click the links to read our early impressions. Or clink the headline link for a full round-up.

Off the grid and hunted — how to disappear in 2015

We find out how to go on the run.

You can now use AdBlock on your iPhone

Adblock has taken the plunge and launched its own mobile browser for Android and iOS, with ad blocking pre-installed.

Drunk man attacks adorable robot that was just trying to help

An apparently inebriated 60-year-old man entered a bank in Yokosuka and kicked one of its helper robots in a fit of rage.

Melting Arctic ice might awaken 30,000-year-old virus

An ancient virus has been discovered lurking within melting Arctic ice, raising new concerns about the potential effects of global warming.

Met Office wants to rename autumn storms on social media

The Met Office and Met Eireann have announced a pilot project that will allow the public to name wind storms that are set to affect the UK and Ireland.

Quiz: how good is your teen internet slang?

See how well you fare against the slang supposedly designed to lock adults out.

Role play and bubble baths — analysing the Ashley Madison hack

A user in Oxford or Cambridge was twice as likely to be open to a “bubble bath for two” than a user in Bradford or Stoke

Hands-on: Google’s Project Tango can see the world in 3D

British developers can finally get their hands on Project Tango, Google’s 3D-mapping tablet. We went hands-on.

HS2 proposes radical redesign for London Euston station

The new design would create an entire new station alongside the existing Euston while also connecting Euston and Euston Square Underground stations.

Five articles we enjoyed this week

  • Consciousness may be a lot like making coffee, say scientists (Gizmodo)
  • Watch legendary Disney animator Glen Keane draw in virtual reality (The Verge)
  • What do other planets sound like? (PopSci)
  • Welcome to the strangest tech conference you’ve never heard of (Smithsonian)
  • Do whale dialects reveal that they also have a culture? (National Geographic)  

Elsewhere in the WIRED world

WIRED 10.15 — on sale now

The design issue. We reveal Olafur Eliasson’s creative manifesto and take a look inside IKEA’s R&D lab. Out now in print, iPad and our new, better-than-ever iPhone app. Subscribe now and save.


The third day of our WIRED2015 event is dedicated to inspiring young minds. On October 17 young people aged 12 to 18 years old will gather at London’s Tobacco Dock for talks, hands-on workshops and Q&As. Speakers include 3D-scanning explorer Matthew Shaw, roboticist Will Jackson and social geographer Bradley L Garrett.

Find out more about other WIRED events, including WIRED2015 and WIRED Retail.

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11 September 2015 | 4:51 pm – Source: wired.co.uk


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