Online music videos could be given age ratings to prevent children from viewing inappropriate content.
David Cameron has unveiled a pilot scheme with YouTube and the British Board of Film Classification (BBFC) as he pledged to put strengthening families at the heart of everything the Government does.
In a speech on Monday the Prime Minister admitted that parents and children are too often overlooked and sometimes left worse off by reforms.
From October their interests will become one of the formal elements of Whitehall impact assessments – alongside issues such as cost effectiveness, equality and the environment.
There has been a lot of controversy over the content of some music videos in recent years.
Lady Gaga, Robin Thicke and Miley Cyrus are just some of the artists who have come under fire for having scenes involving nudity or violence in their videos.
Last year Thicke’sBlurred Lines video was criticised for featuring naked models and some accused him of glamorising rape.
Rewind and Reframe is a campaign set up to challenge sexist and racist music videos.
Its founders wrote an open letter to the PM last year which said: “There is growing evidence to suggest that the sexualisation of women and girls provides a ‘conducive context’ for sexual and other violence against women and girls to flourish by portraying women as constantly sexually available and men as sexual predators.”