These women could quite possibly be Aldi’s biggest fans. They travelled 70 miles and camped out for 48 hours ahead of the grand opening of the new store.
Carol Wright, 71, and Lyn Lakelin, 61, set off from their homes in Nottingham on Tuesday and made the 80-mile journey to Lincolnshire, where they spent two days camped out in the new £5million store’s car park.
The new discount store, which opened this morning in Louth, attracted people from miles away following a massive marketing push on Facebook and has even reportedly led to a surge in house prices in the area.
The fact that Aldi also offered its first ten customers the chance to win a 55-inch TV gave the two superfans an added incentive.
Mrs Lakelin said: ‘It’s something different to do and we would really like to win the TV.’
Explaining why they made the long trip , Mrs Wright said: ‘When we are at home we always shop at Aldi. It’s cheap and everything is good quality.’
Manager Samantha Ward said other enthusiastic shoppers had been trying to get a glimpse of the store since Saturday, asking to get in and taking photos.
She added: ‘It has also been noticeable that the values of the houses opposite have gone up.
‘Some of them are getting daylight for the first time after the Malt Kiln was demolished.’
Discount stores like Aldi and Lidl have become popular favourites in recent years, even overtaking traditional supermarkets Tesco and Asda.