Alphabet soup: 5 quirky insights from Google’s restructuring plans

Alphabet soup keys

Google has announced the creation of a new parent company called Alphabet that will serve as an umbrella firm for Google and its other, more left-field, areas such as Nest and life sciences.

V3 has taken a look at some of the more unexpected and quirky aspects of the announcement and the impact it will have.

Drone Easter egg
Buried in the blog post announcement was a nice little ‘Easter egg’ from Google, in which Page mentions that Alphabet will incorporate Google’s X Lab that houses projects such as Wing, Google’s “drone delivery effort”.

Subtly included in the full stop ending this paragraph is a link to Hooli, the fictional drone company from the HBO show Silicon Valley.

Possible Twitter pay day for one man
One person’s Monday was probably ticking along like any other day until Google made its announcement and everything probably went haywire.

Chris Andrikanich owns the Twitter handle @alphabet and was no doubt inundated with notifications as people mistook his name for the new Google company. He was also flooded with responses from people telling him to make sure he doesn’t part with the handle for less than £1m. Whether Google makes such an offer remains to be seen.

Google loves a pun
Explaining why the firm chose the name Alphabet, Page said that it was basically because they like a good pun.

“We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search,” he added. “We also like that it means alpha-bet (Alpha is investment return above benchmark), which we strive for.”

Alphabet domain is a bit quirky
Always looking to do things a bit differently, Google’s URL for Alphabet is the rather random

Even the founders admit the new name is strange
It’s going to be odd having to refer to Google as Alphabet, at least when talking about the company as a whole, and even Page, who will have obviously had plenty of time to consider the move, admitted it’s still strange. “Don’t worry, we’re still getting used to the name too,” he said.

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11 August 2015 | 3:05 pm – Source:


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