Amazon Fire TV launches in UK for £79 (Wired UK)


Amazon today announced that its Fire
TV is going on sale in the UK and Germany immediately for £79,
following in the footsteps of Amazon Prime Instant Video earlier this year.

New and existing Amazon Prime subscribers will be able to
preorder Fire TV for a limited time for a reduced price of £49.

Amazon made the announcement during IFA
in Berlin, where it said that it had managed to bring Fire
TV to Europe ahead of schedule. The company accelerated its roadmap
thanks to the massive increase it has seen in streaming in the UK
and Germany and the “positive reception” of the Fire TV in the

Inside the Fire TV is a quad-core processor and a dedicated
graphics processor — similar to the specifications of a high-end

Like the Kindle, the Fire TV is equipped with Whispersync
technology, meaning all of your content will be synced to your Fire
TV as soon as you turn it on — you won’t need to actively download
anything again. Similarly, you will be able to pick up TV shows and
movies where you left off on another Amazon device.

As well as the content it is making itself and providing through
Amazon Prime Instant Video, the company has various content
partners lined up, and in the UK these includes Channel 5, Sky
News, Netflix, Spotify and YouTube. Sadly there is no sign of BBC,
4OD, ITV or Now TV, which could be a dealbreaker for UK

Amazon is also plugging the Fire TV as a gaming machine for
those who don’t own consoles. The average price of games for the
Amazon Fire TV is 1.25 euros. It is definitely an option for casual
gamers — it even has Minecraft — but this is obviously
not really an option for those who take games seriously. Amazon has
made it easy for developers to port games over to Fire TV because
it is based on Android and HTML and of course it is also investing in making its own games.

You can buy Fire TV immediately on pre-order, but it won’t ship
until next month.

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3 September 2014 | 5:22 pm – Source:

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