Amazon has unveiled yet another Fire tablet device that will cost just £50 and launch on 30 September. Amazon is even offering to sell a set of six of the tablets for £250 to reduce the cost per tablet to as low as £41.
The Fire tablet represents yet another attempt by the company to use cheap hardware to entice people to buy other Amazon products and become Prime members.
The tablet has a 7in IPS display and rear- and front-facing cameras, and the storage can be expanded by up to 128GB with a microSD card slot.
The Fire is powered by a quad-core 1.3GHz processor, which Amazon claims makes it twice as powerful as the Samsung Galaxy Tab 3 Lite and twice as tough as the iPad Air.
The tablet runs the newest Fire OS software update, named Bellini, that contains several new updates including access to exclusive Amazon content offerings.
One of these is called On Deck which automatically downloads popular TV programmes and films to your device “opportunistically”.
Amazon claims it will do so in such a way as not to use up your storage and will remove anything it’s downloaded itself if you try to download your own content. The service is available only to Amazon Prime customers.
Amazon founder and chief executive Jeff Bezos claimed that the specs make it a premium product at a non-premium price.
“The all-new Fire features a quad-core processor, is incredibly durable, and is backed by the Amazon content ecosystem, the new Amazon Underground, and Amazon customer service with Mayday Screen Sharing. Fire sets a new bar for what customers should expect from a low cost tablet,” he said.
Amazon also unveiled new versions of the Fire HD tablet: the Fire HD 8, from just £150 and the Fire HD 10 that costs from £230 (pictured below).
The devices are just 7.7mm thick, which Amazon claims makes them their thinnest ever, and are powered by a quad-core processor running at up to 1.5GHz.
These devices will also launch on 30 September.