How do companies make a positive environmental impact and still produce lots of packaging? Buy forest, it seems – and lots of it.
Apple are buying 36,000 acres of forest in Maine and North Carolina to be sustainably harvested to use in packaging.
According to Apple, these two vast forest tracts should produce the equivalent of half of the non-recycled fibre used by Apple in the packaging of iPhones, iPads, iPods, Macs and Apple TVs last year.
Lisa Jackson, Apple’s vice president of environmental initiatives told Buzzfeed: We feel a deep responsibility to take real action and make sure we’re addressing our own footprint.
‘And if we take the approach of just buying sustainably sourced paper, we’re not making the world a better place – we’re zeroing out.
‘Apple has been really clear that we want to leave the world better than we found it; that’s one of our values.’
These new forest acquisitions will be managed in partnership with the Conservation Fund, an NGO dedicated to achieving ‘environmental and economic outcomes’.
The Conservation Fund’s president, Larry Selzer, spoke of the partnership: ‘Apple wanted to work with an organization that had the ability to acquire and manage these forests, and we’re thrilled about this partnership.
‘Apple is doing something unprecedented here.’