Apple launches gold 12in MacBook, priced from £1,049

Apple MacBook 12in Retina display in gold

Apple has announced a gold MacBook laptop with a 12in display.

The 12in MacBook weighs just 907g, and is only 13.1mm thin. This is 24 percent skinnier than Apple’s previously thinnest device, which was 17.3mm.

Apple chief Tim Cook announced the new device on stage during an event centred around the official unveiling of the Apple Watch, claiming the firm had managed to ‘reinvent the notebook’ with the new MacBook.

Apple marketing chief Phil Schiller said that the firm had built a new form of keyboard to enable the company to make the new device so thin, claiming it is also more accurate and more precise for capturing keystrokes.

The device has a 12in Retina display offering 3.3 million pixels, which Schiller claimed was the best display Apple has ever created for a Mac.

The trackpad has also been updated with new features, called Force Clicks, that allow new functions such as opening Wikipedia information from a word on a web page, previewing a file within Finder or fast-forwarding a video.

Battery life has also been optimised within the device by using ‘terraced’ batteries that can fit into more of the housing of the Macbook, so all the inner space free for batteries is utilised, Apple said. 

Because of this Apple claims the MacBook 12in can last up to nine hours while using the web over wireless connections. The 12in MacBook will also support the emerging USB-C standard, which supports standards such as HDMI and VGA.

As well as coming in gold, the device will also be available in space grey and silver.

The new MacBook will begin shipping on 10 April, with either a 1.1GHz or 1.2GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.4 GHz and 2.6GHz respectively. Both models offer 8GB of memory, and either 256GB or 512GB of flash storage.

The 1.1GHz model costs £1,049, while the 1.2GHz version starts from £1,299. 

Meanwhile the MacBook Air 11in and 13in devices will be upgraded with i5 and i7 Core processors, while the 13in MacBook Pro will get i5 and i7 Core processors.

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9 March 2015 | 6:11 pm – Source:


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