Apple Watch goes on sale 24 April, priced from £299 to £13,500

Apple Watch will be on sale from 24 April with some models costing as much as $10,000

Apple has shown off its Apple Watch wearable device, revealing that it will be available to pre-order from 10 April and ship on 24 April with prices starting from £299 and rising as high as £8,000 for solid gold models.

Apple chief Tim Cook revealed the Apple Watch during an event in San Francisco, during which he proclaimed the device was the next era of computing and a game-changer for the technology industry.

“It’s a revolutionary new way to connect with others and a constant fitness companion,” he said.

Pricing for the devices begins at £299 for the Sport version, rises to between £479 and £949 for the standard Watch versions, and from £8,000 for the Apple Watch Edition. The latter model will only be available in limited numbers from select retail stores. 

Cook said the battery life of the smartwatch should be 18 hours – “I think that works for most people” – which should quell concerns that the device would not last a single day’s use per charge.

Apple showed off a raft of apps that will work on Apple Watch including ESPN, Twitter, Facebook, Shazam, Salesforce and CNN, with information from the apps presented on the Watch display.

The Watch can also be used for interacting with terminals, such as aircraft boarding pass scanners and can also use the Apple Pay system, paired via an iPhone, to allow the wearer to purchase goods via their wrist.

Watch apps will be available to download via the App Store on the iPhone from iOS 8.2, which is available now on iPhones.

Apple touted the fact that the Apple Watch can be used for ‘quick looks’ at key information such as stock prices, business data, social media and trip information. Live video feeds from CCTV cameras was also shown working on the Watch.

The Apple Watch can also be paired with Siri for bringing up information and asking questions about topics such as weather data or reminders.

“I think you’ll be amazed at the things developers can unleash here,” Cook added.

Apple also touted the fitness appeal of the Watch, by bundling numerous features with the device such as a stopwatch and heart-rate monitor, although it does not have GPS built-in, and will instead require an iPhone for pairing.

“It’s like having a coach on your wrist,” Cook said as he touted the fact the Apple Watch can track your fitness and offer you a weekly breakdown of your performance and achievements.

Cook touted the fact Apple Watch has a variety of different faces, ranging from simple designs to ones with Mickey Mouse on the screen as evidence of how Apple Watch gives users control over the display to customise it to their preferences.

The Apple Watch comes in three versions – Watch, Watch Sport and Watch Edition – with each offering a different design and build style.

Apple Watch will come in three versions

Analysts expect the launch of the Apple Watch to ignite the wearables market, with Apple predicted to sell anywhere between 10 and 20 million units by the end of 2015, with the Christmas market being especially fruitful.

CCS Insight analyst Ben Wood said the success of the iPad on launch was a good guide for how the Apple Watch would fair.

“We believe the iPad had similar characteristics to Apple Watch as it is a non-subsidised device which consumers bought without a clear understanding of exactly why they needed it,” he said.

“Apple will be hoping consumers will ‘grow into’ the Apple Watch in the same what that iPad owners did.”

Apple’s entry to the wearable market will also have a benefit for its rival such as Samsung, Sony and Pebble, by taking the technology mainstream and encouraging others to buy devices, but at lower prices than Apple offers.

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9 March 2015 | 6:48 pm – Source:


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