Apple’s confirmed 9 Sep event may be a massive one (Wired UK)


No matter how many iPhones and iPads Apple CEO Tim Cook sells, it’s not enough for Wall Street

Alex Washburn


Apple has announced its much-rumoured
9 September event, at which it is expected the company will reveal
a range of new products.

The safe money goes on the iPhone 6,
which is anticipated will be larger than the current model.
Consensus amongst industry watchers is that at least one iPhone 6
will measure 4.7 inches (the current iPhone 5s and 5c measure 4
inches). However, a 5.5-inch model is also rumoured to be in the
works.

Wearables are rumoured to play a
major part of the announcement, with the “iWatch” or “iTime” product (according to recently-discovered patent applications from Apple) taking
centre stage. This may be Apple’s big bet on the smartwatch game and with iOS 8’s
introduction of health and fitness monitoring apps that bet only
seems ever more clear.

Other products rumoured to be in the works include a 12-inch
iPad, an Apple-designed television set and a revamped Apple TV.

Although it doesn’t seem likely Apple will want to spread out so
many products across its single event, there is a curious fact that makes us question that: the company is using
a large venue in San Francisco that it used to launch an extremely
important product once before — the first Mac, in 1984.

With an entirely new product category expected to be revealed,
the introduction of a revamped version of its most important
existing product, as well as the forthcoming release of a new Mac
and iOS operating system, it stands to reason Apple wanted to make
this an enormous event.

Wired.co.uk will be in San Francisco for the launch, with
full coverage of everything Apple reveals.

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29 August 2014 | 11:27 am – Source: wired.co.uk

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