Box buys startup Verold to add 3D graphics viewing to its cloud platform

Box adds startup Verold into its cloud collaboration platform

Box has entered into an agreement to acquire cloud-based 3D model viewer and editor startup Verold, in a move to build out its enterprise cloud storage and collaboration platform.

The acquisition will see the integration of Verold’s online visual editor into the Box platform, which will allow enterprise users to carry out 3D conversion and previewing in Box’s cloud environment.

Aaron Levie, founder and chief executive of Box, described the move as a way to expand Box’s appeal to enterprises across a wider range of industries.

“There’s a massive opportunity today to transform the way people share and engage with their content in every industry,” said Levie.

“With Verold’s technology, we’re extending our world-class content previewing and collaboration platform to interactive 3D content, opening all new-use cases across manufacturing, engineering, consumer products, and media and entertainment.”

Founded in 2010, Verold specialises in creating a service using WebGL and JavaScript that makes it easy to render interactive 2D and 3D computer graphics in a web browser without requiring plugins.

Plugging the service into the Box cloud platform allows engineers and designers to share interactive 3D models of products across a global supply chain via the cloud.

Levie said that this presents a “game-changing proposition in many industries”, as time-to-market for new products will be dramatically reduced.

Box also noted that customers in the education sector can work with complex interactive 3D models to supplement traditional drawings and static diagrams to better engage with students.

The firm also said that marketers can create and collaborate on 3D interactive demonstrations to showcase products in a more engaging way.

Further details of the acquisition, such as the cost, were not revealed.

Box is investing heavily in building out the capabilities of its cloud platform. The firm recently bolstered cloud security with the Box Trust initiative, and launched its Enterprise Management Key encryption to better protect company data.

Box also unveiled Box Workflow in September, a platform that sits on top of the company’s core offering and enables customers to carry out key business processes in the cloud.

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15 April 2015 | 10:49 am – Source: v3.co.uk

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