Competition heats up for Disney’s Frozen merchandise

Britain's most wanted toy? Dolls for Disney's Frozen sell on eBay for nearly £3,000
Yours for a mere £2,899 (Picture: eBay)

Parents desperate to please their Disney-loving offspring are paying lots of cold hard cash for Frozen merchandise online.

A shortage of official dolls and other items has driven up demand on eBay, where one limited edition set of dolls is listed for a massive £2,899, almost six times the Harrods retail price of £500.

Other must-have items, such as tiaras and even supermarket back-to-school sets are regularly selling for double the retail price.

Mumsnet users have even taking to swapping tips and information in an attempt to get their hands on the goods, clearly not taking the films advice to Let it Gooooooooo.

A snip at £1,100 (Picture: eBay)
At that price, we would hope the P&P is free (Picture: eBay)

In America Disney has been forced to impose quotas, only allowing shoppers to add one Frozen item to their online shopping basket.

Mike Stagg, general manager of Disney’s UK retail division, said: “The popularity of Frozen has been phenomenal. Stock is being replenished at at stores on a regular basis but demand continuous to be incredibly high.”

Frozen is the highest grossing animated film ever and the tenth highest grossing film of all time, taking almost £650m at the box office.

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