EE fibre broadband open to all, not just mobile customers (Wired UK)


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EE’s home fibre
broadband
is now open to everyone in the UK, not just its
mobile customers.

From today the network provider will be selling its standard
broadband to UK customers for £2.50 a month, but expect a price
hike after the promotion period of 12 months to £9.95 a month. At
this price, you’ll get 17Mbps and weekend calls included.

Its entry-level fibre broadband is priced at £5 (rising steeply
to £19.95 after three months) and will get users the speedier
38Mbps, and the obligatory weekend calls. It gets progressively
more interesting from there, with the priciest option (£20 per
month for three months, rising to £34.96) securing you speeds of up
to 76Mbps and unlimited landline calls. In addition you’ll snag
1,000 minutes of calls to mobile phones, and international calls
included to 30 countries. All the fibre broadband contracts last 18
months.

For all these deals, the £15.75 a month line rental must be
factored in on top (or £132 if you pay in one go). But for anyone
already tied to a contract, EE is attempting to snatch you by
offering a buyout deal of up to £100 and a one-year subscription to
Norton 360. All you need to do to secure the former is upload a
copy of your final bill to the EE website.

Commenting on the news, uSwitch.com’s Ewan Taylor-Gibson said:
“EE widening its broadband offering to all should give the market a
shake up, particularly with the lure of perks like two for one
cinema tickets and Pizza Express vouchers on top of very
competitively priced broadband.

“But EE’s really going for the jugular with its £100 buy-out
promise. This has been around for a while, but it’s only now EE’s
really shouting about it. It’s every broadband provider’s worst
nightmare — and it means they will have to work that bit harder to
keep customers happy and loyal.”

EE has retained bragging rights to having a “faster average
speed than Sky and TalkTalk” on its website, a statement based on a
May 2013 Ofcom report. But earlier in the year it had to suffer an embarrassing withdrawal
of the statement it was using in direct mail promotions –
“Introducing Britain’s most reliable broadband for staying
connected” — after BT complained it was misleading, and that EE
did not actually score higher on a number of issues. It turned out
the line only related to EE’s fixed-line broadband, not wireless
connections.

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Nevertheless, the network that brought us 4G via Kevin Bacon continues to plug away at its mission, announcing in May it had brought the
faster speeds to three million people in 2,588 rural villages and
small towns across the UK.

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12 June 2014 | 2:27 pm – Source: wired.co.uk
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