EE hits 4.2 million 4G customers, 5,500 enterprises on board

EE now has more than four million 4G customers

EE has announced that it has more than four million 4G customers on its network – thousands of them corporate – although revenues still fell.

Overall EE said it now has 4.2 million users on its 4G network, as well as 5,500 corporate users. EE increased its 4G user base by 1.3 million customers over the second quarter of 2014, around 75 percent of which were existing customer upgrades. EE expects to surpass its six-million target by the end of the year.

Corporate wins for EE over the period included Deloitte and Essex Police, as new customers plump for 4G in the majority of contracts. EE said 72 percent of new contract customers selected 4G, with this rising to 88 percent of business users.

Despite this growth the company actually saw the total number of connections on its network fall from 31,050 million in Q2 2013 to 30,804 million in this period. This is a decline of 0.8 percent. However, it increased by 38,000 over Q1 of 2014.

Part of this decline was no doubt driven by the fall in prepay customers – those who top up with credit for phone use – which fell by 12.5 per cent to 9.9 million users, from 11.3 million in the same period last year. This was offset by the 4.7 percent growth in contract customers to 14.6 million, with 240,000 new contract customers joining the operator.

EE said its focus for the future is set on these contract customers, which account for around 90 percent of revenue.

In other areas of its business EE saw growth in its fixed broadband numbers, by 10 percent to 775,000 customers, while its machine-to-machine network also increased, hitting 1.8 million connections, up 19.1 percent.

The number of mobile virtual network operator (MVNO) connections it made also rose by 4.1 percent, to reach 3.7 million.

Overall, though, this wasn’t enough to stop EE’s revenues for Q2 falling by 2.5 percent year-on-year to £1.56bn. Olaf Swantee, Chief Executive Officer of EE, still tried to put a positive spin on the figures.

“Today’s results demonstrate that consumers and businesses are responding to our strategy to provide the UK’s biggest, fastest and most reliable network. We are delivering on our goals to rapidly transition our pay-monthly customer base to 4G, generate significant merger cost savings and improve our [earning] margin,” he said.

EE’s results came on the same day Vodafone announced that just over one million people now use its 4G network, up from the 500,000 it announced in February.

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25 July 2014 | 11:33 am – Source:

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