Data collected from millions of Google searches has revealed the UK’s views and concerns about the EU referendum in unprecedented detail.
Searches for Leave massively outnumbered searches for Remain over seven days from May 31 to June 7. The most popular question on the EU referendum during that period was “What is ‘Brexit’?” followed by “When is the EU referendum?”. UK search interest for queries relating to leaving the EU has sustained a healthy lead over questions about remaining.
Google has also mapped interest in Leave and Remain onto a map of the United Kingdom, which has been split up by unitary authorities or local government districts. Of the 256 so-called ‘shire districts’ in England, only nine have searched more for terms relating to Remain than Leave.
Searches relating to Leave outnumber Remain in every district of Scotland and all but one region of Wales and Northern Ireland, according to Google’s data.
A more detailed view of the UK’s search interest shows the Leave campaign garnering more interest across the country.
A hub page on Google Trends, the search company’s tool for tracking interest in topics and events, also details the most popular question relating to leading campaigners in both camps.
According to Google, the most popular question in the UK related to the referendum and David Cameron was “Will Cameron step down?” followed by “Why did David Cameron call a referendum?”. The most popular question relating to Brexit and Jeremy Corbyn was “Is Jeremy Corbyn for Brexit”.
“Will Boris Johnson be the next Prime Minister?” was the most popular question relating to the referendum and the former mayor of London.