Tesco is to stop selling sweets and chocolate at checkouts in all stores – in what it claims is an industry first.
The supermarket giant found that two in three parents believed confectionery-free tills would help them make healthier choices for themselves and their children.
Racks of sweets low enough for youngsters to grab near tills will also go, with healthier products in their place.
‘We all know how easy it is to be tempted by sugary snacks at checkouts,’ said Tesco boss Philip Clarke.
‘We’ve already removed billions of calories from our soft drinks, sandwiches and ready meal ranges by changing the recipes to reduce sugar, salt and fat.’
The chain first removed confectionery from checkouts at its larger stores 20 years ago. The new policy, which comes into force in December, will apply to every branch in Britain and Ireland, including its Metro and Express outlets.
Earlier this year, Lidl confirmed it was banning sweets and chocolate from checkouts at all of its 600 British stores.
Tills where sugary snacks are featured prominently have been labelled ‘guilt lanes’ by obesity campaigners.
Many parents believe the ‘pester power’ they cause is frustrating and avoidable.
Katie O’Donovan, from Mumsnet, said: ‘Popping into a shop with a small child in tow can sometimes feel like navigating an assault course.
‘It’s really positive to see a superstore responding to the views of its customers and trying to make life a little bit easier.’
21 May 2014 | 9:11 pm – Source: metro.co.uk