Facebook’s Notify app, which attempts to take over one of the iPhone’s core functions, has launched.
The social media company’s Notify app is able to put notifications from the apps of brands you may already subscribe to on your lock screen.
The app — which is now available to download in the App store — aims to put a “personal mix of notifications” on the iPhone and iPad’s lock screen and has more than 50 “sources” signed up at launch.
Sources of notifications are mainly news focussed and include BuzzFeed, CNN, Bloomberg Business, the Huffington Post, Getty Images, Groupon, Hulu, and other media organisations.
Facebook said the sources would publish “relevant updates” straight to the iOS lock screen as push notifications. Applications and news publishers are already able to send push notifications to the lock screen, which can all be customised by the individual user. Facebook’s app will add to this functionality but attempt to bring all the notifications from one brand into one place.
The app’s launch follows the company’s push to get more people reading stories from publishers in the form of Instant Articles, which embeds articles directly into the social network.
Examples the company gives are the “Daily AM Forecast station from The Weather Channel sends a local weather forecast at the start of your day” and “the 10 Best Dressed station from Vogue is your weekly digest of the best-dressed celebs”.
As ever the notifications can be shared directly to Facebook and the app has stations recommended to each user based on the pages they already like on Facebook.