Facebook has revealed that it now has over one billion users on its site every day as the firm continues to dominate the social media market.
The company revealed the staggering figure during its Q3 earnings report, saying that it saw an average of 1.01 billion users on the site throughout September. Furthermore, the mobile average user base hit 894 million, up 27 percent.
Facebook hit a daily user base of one billion in August, and has only seen this grow as its user base soars.
Monthly user numbers also rocketed. There were 1.55 billion individual visits during September, 1.39 billion of which were on mobile devices.
This rocketing user base helped Facebook grow revenues to $4.5bn for the quarter, up from $3.2bn in the same period last year. Income from these revenues was $896m, up from $809m in the year-ago quarter.
Interestingly, despite Facebook’s soaring revenues, which are now $12.08bn for the first nine months of 2015, compared with $8.61bn in the same nine months last year, overall income for 2015 is down from $2.23bn to $2.12bn.
This is clearly down to the huge rise in expenditure from $1.38bn in Q3 2014 to $2.09bn in the latest period.
Nonetheless, investors are clearly happy with the rising revenues, and Facebook’s share price rose by as much as four percent in after-market trading.
One area which is particularly notable is mobile advertising, which Facebook revealed now accounts for around 78 percent of all advertising revenue, a sizeable increase on 66 percent in the same period in 2014.
Facebook CEO and founder Mark Zuckerberg was understandably upbeat on the figures, which he attributed to three core factors.
“First, we have continued to have success driving strong advertiser demand. Second, we’ve grown the number of people using Facebook and the time they spend with us. And third, the growth in advertiser demand and ad quality has enabled us to increase ad load over time,” he said.
Video is another area where Facebook is seeing huge growth. Zuckerberg revealed that the firm had eight billion daily video views and that 500 million users watch videos daily on the site.
Yet another area where Facebook saw strong growth was in messaging. WhatsApp has 900 million monthly active users, while Messenger has over 700 million.
Zuckerberg also revealed that 9.5 billion photos are now sent every month on Messenger. Meanwhile the firm revealed that Instagram, which Facebook picked up for $1bn in 2012, is on the path to 400 million users.
The success at Facebook stands in stark contrast to that of rival Twitter, which is fighting to improve its performance as investors worry that the site is struggling to grow by failing to attract new users, prompting the return of founder Jack Dorsey as CEO.