Facebook opens Messenger to third-party apps (Wired UK)


Facebook


Facebook has
introduced a new feature in its Messenger app that allows you to
send friends content like music, photos and videos from other apps
mid conversation.

Introduced at Facebook’s F8 Developer Conference in San
Francisco, the feature will use a new sharing platform that enables
developers to plug into Messenger, giving users more options with
which to express themselves.

Apps will need to be compatible with the platform, but Facebook
already has more than 40 partners on board. Ditty, an app that
launched today, can send custom musical messages over Messenger.
Other apps like Giphy and JibJab let you send GIFs as though
they’re next-level emojis.

To install compatible apps, you don’t need to leave Messenger,
but can tap an install button when you’re in a message, which will
bring up a selection for you to choose from. You can also switch
from a compatible app straight into Messenger if you discover
content you would like to share with someone. Likewise, tapping the
reply button in a conversation will allow you to switch to right
app you need to properly express yourself.

The new platform hasn’t just been introduced to enable us to add
comic value to everyday conversations though. Facebook also has in
mind business users who might want to send media-rich messages to
clients. In particular Facebook believes businesses might want to
take advantage of the ability to issue confirmations and shipping
status updates, as well as take questions from customers.

The social network only last week introduced a feature that
would allow users to send money to one another using Messenger,
which demonstrates the effort it it putting into elevating the
status of its app above that of more straightforward chat-based
apps — including the likes of WhatsApp, which Facebook
also owns.

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25 March 2015 | 7:03 pm – Source: wired.co.uk

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