Facebook wants to make its search function useful. Finally (Wired UK)

Mark Zuckerberg
Mark ZuckerbergAriel Zambelich/Wired

Facebook search is about to get a lot better. Mark Zuckerberg,
the company’s CEO described last night how over the next six months
you’ll be able to start looking for a bunch more stuff using the
Facebook search bar.

The announcement came during Facebook’s
quarterly earnings call
, which saw profit more than double
year-on-year to $791 million and revenue top estimates for the
ninth successive quarter.

“We had a good second quarter,” said Mark Zuckerberg, Facebook
founder and CEO. “Our community has continued to grow, and we see a
lot of opportunity ahead as we connect the rest of the world.” The
social network also saw 40 million new members join up, with 20
percent of the world’s population now logging in at least once a

Zuckerberg took the opportunity to reveal that Facebook has been
working on improving its search algorithm and hopes it will be much
more effective and sophisticated in the future. The company is
currently focussing very much on the “usefulness” factor of
Facebook, which is perhaps where it falls down currently in
comparison to a company like Google. By improving usefulness,
Facebook no doubt hopes that it will be making itself totally
essential, just as Google has by pushing its products and services
— particularly those relying on search — into a position where
many people consider them indispensable.

To a certain extent, this exercise started when Facebook
introduced Graph Search last year, which allowed users to search much more
specifically for people. According to the Wall Street Journal, Zuckerberg claims that around a
billion searches a year are now conducted through the site and its
apps every day. Expect to see better-integrated search coming soon
with lots of extra searchable options that take full advantage of
the data people share when they post content to Facebook.

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24 July 2014 | 3:34 pm – Source: wired.co.uk

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