Facebook will clamp down on adverts in news feeds

Facebook aims to cut down promotional posts in news feeds

Facebook has announced measures to reduce the number of overly promotional posts in news feeds, in a bid to ensure that its users see only what they want to see.

The social media firm said that there will be fewer promotional posts in news feeds, warning that pages posting promotional content as native posts should expect their organic distribution to fall significantly over time.

Facebook was keen to explain that the move will not result in people being bombarded with traditional adverts in news feeds in place of promotional posts.

“The idea is to increase the relevance and quality of the overall stories – including page posts – that people see in their News feeds,” Facebook said.

“This change is about giving people the best Facebook experience possible and being responsive to what they have told us.”

Facebook added that pages promoting products or services in a normal post will see a downturn in distribution, although the majority of Facebook pages will not be affected by the change.

The move is based on user feedback, according to the firm, which showed that the content people perceive as too promotional comes from pages that they ‘Like’ rather than adverts.

Posts are deemed too promotional if they push people to buy a product, install an app, or enter promotions and sweepstakes with no real context, along with posts that reuse content from adverts.

Facebook explained that, while news feeds can be tailored to display less content from adverts, such controls do not extend to promotional posts from Facebook pages.

As a result of this, Facebook will also add volume and content controls for promotional posts to define what appears from ‘Liked’ pages.

The initiative is also a way to persuade businesses to spend more on advertising rather than relying on organic posts to promote a brand or product.

V3 contacted Facebook for more comment, but the company has yet to respond.

Facebook recently added a Tor connection to help privacy-minded users protect data from cyber criminals and government snoops.

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17 November 2014 | 4:56 pm – Source: v3.co.uk


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