Facebook’s ‘dislike’ button is here — and it’s a load of emoji (Wired UK)


Facebook has launched its long-awaited ‘dislike’ button in the form of a series of emoji. Dubbed ‘Reactions’, Facebook founder Mark Zuckerberg said it was “a more expressive Like button”.

The feature is available now for Facebook users in Ireland and Spain, with no date set for a wider roll-out. Zuckerberg said the social network would learn from the initial test launch before bringing the feature to other countries.

A long-press on the Like button will now open up a tray of emoji — Like, Love, Haha, Yay, Wow, Sad and Angry.


“Reactions gives you new ways to express love, awe, humour and sadness. It’s not a dislike button, but it does give you the power to easily express sorrow and empathy — in addition to delight and warmth,” wrote Zuckerberg in a Facebook post.

“Not every moment is a good moment, and sometimes you just want a way to express empathy,” he argued.

Facebook’s decision to stop short of a ‘dislike’ button will anger some. Zuckerberg said the addition of emoji would allow people to express their opinion or feelings while remaining “respectful”.

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8 October 2015 | 5:28 pm – Source: wired.co.uk


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