If you have forked out for a luxury trip to Barbados, Mauritius or Thailand this summer, we are sorry but it looks like you have wasted your money.
The best beach in the world is not a sun-kissed lagoon with crystal clear water where you can relax on a hammock while being brought cocktails.
No, no, it’s Blackpool.
The traditional seaside resort has been voted the best beach in the world… by Brits.
The study by the Post Office found the resort, famed for Donkey Rides, the Pleasure Beach and Stag and Hen dos, tops the list by a mile.
It comes ahead of Benidorm, Majorca, Weymouth and Scarborough.
The Post Office says Blackpool first won the accolade of best beach in 1955.
Pete Markey, marketing director of Post Office Travel said: “Although some beaches have stood the test of time, there have been seismic shifts in tastes in the past 60 years.
‘Nowhere matches Blackpool for beach appeal but today’s holidaymakers are travelling further afield to find new favourites.
‘It’s fascinating to see Bondi Beach in the top 20 alongside St Ives and Skegness.’
2015 top ten beaches
1955 top ten beaches