It’s one of the world’s biggest sporting brands, but most of us don’t know how to pronounce it.
However, thanks to two friends trying to settle a bet we have closure at last: it’s ‘Nikey’, not ‘Nike’.
Ben Martin and Kendal Peters sent a letter to Nike chairman Philip Knight asking him to circle the correct pronunciation of the brand.
‘Ni-key’ was chosen.
The pair, both creative advertising students, wrote to Sportsmail to say: ‘We had had this friendly bet between us for a while now and decided to write to Phillip Knight to once and for all settle one of life’s biggest unanswered questions.
‘We included a stamped addressed envelope inside the letter so that he could simply circle the answer and send it back to enlighten us all. We didn’t actually think that he would do it. But all credit to him, a few weeks later the letter returned!’
It’s not the first time a question mark has hung over the name of a well-known brand.
The creator of the Gif graphics format insists that his invention should be pronounced so it starts with a ‘j’ rather than with a hard ‘g’.
Last year Steve Wilhite told the New York Times that he was ‘annoyed’ there was still a debate over how to say the acronym.
He added that the Oxford English Dictionary was wrong to say it could be pronounced both ways.
How about this one: Givenchy. Pronounced jhee-von-shee. Here’s a clip of a French man repeating the word if it helps.
Have a domestic appliance by Miele but never used it out of fear of saying it wrong? It’s Mee-luh
If you had trouble with those you will relate to Fonejacker who orders one doovdé player with a LCD tiv ready for the hood.
2 June 2014 | 6:11 pm – Source: metro.co.uk