Good news: Data suggests that the Ice Bucket Challenge has peaked

Okay, so we’re all pleased that the Ice Bucket Challenge is raising a lot of money for a good cause – but let’s be honest… isn’t it so last Thursday?


Luckily, for those who have tired of it, Ice Bucket Fever appears to have peaked – with Google Trends showing downwards momentum from a peak on August 21st. It looks like it’ll be all over again quicker than you can say “Harlem Shake”.

Twitter users too seem to have grown a little weary of the challenge – with less tweet interest too from the same day.


Personally, I’m still holding out hope that we’ll get to see Bashar al-Assad take part before its too late.

Before we celebrate the return to social media normality though we should also worry about the spectre of what will inevitably come next: How long until “brands” try to get in on the trend and start their own viral challenges. I fear that in an advertising agency somewhere in Soho, the finishing touches are already being put to the “Marmite Challenge” or similar.

Perhaps the worst is yet to come?

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About the Author

James O’Malley


James is the Editor of TechDigest. You can follow him on Twitter @Psythor.

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27 August 2014 | 9:47 pm –

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