Okay, so we’re all pleased that the Ice Bucket Challenge is raising a lot of money for a good cause – but let’s be honest… isn’t it so last Thursday?
Luckily, for those who have tired of it, Ice Bucket Fever appears to have peaked – with Google Trends showing downwards momentum from a peak on August 21st. It looks like it’ll be all over again quicker than you can say “Harlem Shake”.
Twitter users too seem to have grown a little weary of the challenge – with less tweet interest too from the same day.
Personally, I’m still holding out hope that we’ll get to see Bashar al-Assad take part before its too late.
Before we celebrate the return to social media normality though we should also worry about the spectre of what will inevitably come next: How long until “brands” try to get in on the trend and start their own viral challenges. I fear that in an advertising agency somewhere in Soho, the finishing touches are already being put to the “Marmite Challenge” or similar.
Perhaps the worst is yet to come?