Google buys Android management firm Divide

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Google has purchased a company called Divide that provides management tools for Android devices, as it looks to boost the enterprise appeal of its operating system.

Divide, formerly known as Enterproid, announced on its website that it had been acquired by Google.

“We’re thrilled to announce that Divide is joining Google,” it said, before adding that moving to Google will help get its tools into the hands of more users across the world.

“The company was founded with a simple mission: give people the best mobile experience at work. As part of the Android team, we’re excited to continue developing solutions that our users love.”

Divide added that existing customers will see no immediate changes to its service as a result of the deal.

V3 contacted Google for comment on the acquisition but had received no reply at the time of publication.

Divide was founded by former IT executives from Morgan Stanley who led mobile development and applications at the bank, which the firm claims helped make it keenly aware of the challenges facing IT teams in the digital era.

Google has already shown its backing for Divide, with its Google Ventures arm ploughing $12m into the company last year.

The rise of Android devices in the enterprise is something many firms are facing as the bring-your-own-device (BYOD) trend continues to impact numerous industries and organisations.

The move by Google to bring mobile device management (MDM) tools into the Android fold underlines its recognition that this is a key area of growth.

Last week, Samsung achieved accreditation for its portfolio of tablets and smartphones under government security guidance, as it too looks to ensure it can meet the needs of workers in all areas to keep its growth strong.

20 May 2014 | 10:22 am – Source: v3.co.uk
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