Google grabs Instagram photo analyser Jetpac

Google snaps up Jeptac in latest app acquisition deal

Jetpac is Google's latest app purchase Google has acquired photo analysing iOS app Jetpac for an undisclosed amount, marking the latest deal in its string of developer purchases.

Through the use of object recognition, the Jetpac app analyses photos posted on Facebook-owned Instagram to create visual guides for more than 6,000 cities across the world.

Google’s purchase means Jetpac has been pulled from Apple’s App Store and support for the app will end in September.

On its website, Jetpac thanked its users for all the interest and support it had received since launching in 2012, and added: “We look forward to working on exciting projects with our colleagues at Google.”

Google’s plans for Jetpac remain unclear, though it could be speculated that the company will use Jetpac’s expertise to integrate additional multimedia information into its Navigation, Maps and Google Goggles services.

V3 approached Google for more information on the acquisition but has not yet heard back from the company.

Google appears to be going through a spending spree, as the company has recently acquired both mobile video creator Directr and Siri-esque digital assistant Emu.

The search giant also remained quiet on these deals, leaving scope for conjecture on how it plans to make use of the developers it has snapped up so far.

Google has been buying several cyber security startups this year as well, including audio password company SlickLogin and fraud-prevention firm Impermium.

With this spate of purchases, Google could be looking to integrate additional technologies and services into its Android mobile operating system, possibly with the upcoming Android L update revealed in June at Google’s I/O conference.

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18 August 2014 | 11:15 am – Source: v3.co.uk

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