Google’s week: Alphabet restructure, antitrust extension, and Waitrose app adoption

Google had a big week after revealing a restructure that will see some of its non-advertising arms work under a parent company called Alphabet rather than Google’s main search division.

The company was also granted an extension to respond to EU anti-trust charges, and was praised by Waitrose for its Google Apps for Work. The firm also brought its Cloud Dataflow and Cloud Pub/Sub services out of beta and into general availability.

Google becomes Alphabet in major company shake-up

Google mobile web page

Google has created a new company called Alphabet that will become the parent company to Google and other services such as Google X and Nest.

The restructure will mean that Google, as the traditional search and advertising business, is now essentially just a division of the new company. Google’s unit will also remain home to key services such as YouTube, Android and Maps.

Google Ventures, Google Capital, Google Fibre and Google X will all become standalone units under the Alphabet banner.

V3 has a more detailed analysis of the move that will see Google use Alphabet to focus on present and future success.

Google granted second extension to respond to EU antitrust charges


Google was granted another extension to respond to antitrust charges filed by the European Commission (EC) relating to alleged abuse of its search dominance to benefit its own services.

A Statement of Objections was originally filed against Google in April giving the firm 10 weeks to respond, which fell in mid-June. The EC granted a Google a six-week extension to this deadline until 17 August and has done so again until 31 August.

Waitrose touts benefits of switch to Google Apps for Work for 65,000 staff

Waitrose has moved to Google Works for Apps

Google received praise from UK food retailer Waitrose for the benefits of moving to the cloud by embracing Google Apps for Work across 340 outlets and 65,000 staff.

In a decision driven by parent company John Lewis, Waitrose made the switch to Google Apps in late 2013 from an on-premise Lotus Notes deployment. The firm now makes use of cloud services like Google+, Google Drive, Docs, Sheets, Slides and video chats with Hangouts.

Google expands data processing services with Cloud Dataflow and Cloud Pub/Sub

An office building with a cloudy sky in the background

Google took its Cloud Dataflow and Cloud Pub/Sub services out of beta and made them generally available for customers looking to build cloud-based data processing systems that can scale to meet changes in demand.

Google said that the services enable customers to build applications that can scale with the growth of a business while driving down data processing latency.

Google Android beats Apple iOS in smartphone software debate


A debate on The INQUIRER raged over the merits of Google’s Android mobile operating system against Apple’s iOS. Unfortunately for fans of Apple’s finest software engineers, Android emerged victorious with 72 percent of the vote.

However, there is no doubt that the discussion of which operating platform is superior will rage until the end of one of the companies or humanity.

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17 August 2015 | 7:00 am – Source:


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