So you want to run for president? You’d better write a book. Seemingly every presidential candidate, from front runners to long shots, has a book to flog on the campaign trail. In June, on the eve of another possible run for the White House, Hillary Clinton published Hard Choices, her third book to date. It sold 86,000 copies in the first week, according to Nielsen. How will that translate into votes? Herein, a comprehensive snapshot, showing the surprising relationship, historically, between a candidate’s book sales and his or her performance on the big day.
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19 June 2014 | 6:23 pm – Source: businessweek.com