Huddle unveils secure cloud publishing and reader analytics platform

Huddle is looking to help firms improve the publishing and audience of digital documents

Huddle has unveiled its secure publishing platform, merging organisation-wide publication with analytics to track the distribution of corporate documents.

The publishing platform allows read-only documents, such as company handbooks, to be distributed securely across an organisation, without relying on email or costly, time-consuming printing.

With the addition of analytics, the publisher can gather information on how a distributed document has been received across an organisation.

The parameters of the analytics can be specifically tailored to ascertain if a particular person has opened and read the document. Equally a general overview can be gathered on the number of people who have viewed the document or acknowledged its receipt.

The platform will be inserted as an extension of Huddle’s cloud collaboration service, enhancing the functionality it provides to government organisations and enterprises.

Stuart Cochran, Huddle’s technology chief, told V3 the addition to Huddle’s existing services was prompted by several questions that crop up when an organisation is considering how to extract the most value out of a published document.

“What do you do with those documents when they are finished and ready to be published to a wider group of people? How do you do that in a cost-effective way, and just as importantly how can we use analytics to give them [companies] better insight into their business?” Cochran asked.

He went on to answer those questions by saying that using a publishing platform that bypasses the need for both electronic and traditional mail, money can be saved on both materials and manpower. While the analytics provide organisations with “much-needed insight into the effectiveness of their content and how it’s being consumed”.

Cochran was particularly enthusiastic about the role analytics play in digital publishing, comparing it with the shift of print to digital advertising.

“Why did it take off? It was cheaper than taking out an advert in print, and the advertisers got the tracking [information] that made their advertising more measurable,” said Cochran, citing Google’s pay-per-click adverting as a comparative example.

V3 asked if this level of tracking would make an organisation’s employees feel that they were continually being scrutinised.

Cochran said he believes there is a general expectation that modern professionals are required to acknowledge and absorb corporate materials, so concerns over analytics infringing on privacy in the working environment are effectively null and void.

Keen organisations will have to wait a little before they can put such analytics to the test for themselves, though, as Huddle will be making the platform available early 2015.

Huddle is not the only company to have recently improved its cloud-powered business tools.

In July, cloud collaboration and storage provider, Box offered its business users unlimited storage and integration with Microsoft Office 2013 suite of products.

Dropbox took a slightly different path and focused on professional individuals rather than businesses, as this week it enhanced Dropbox Pro by adding more secure file-sharing and collaboration to its mid-range service.

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29 August 2014 | 6:30 am – Source: v3.co.uk

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