It’s official: Scots are friendly, Londoners are unwelcoming and the Welsh are shy

It's official: Scots are friendly, Londoners are unwelcoming and the Welsh are shy
Brits have different personalities depending on regions (Picture: Alamy)

Scots are the friendliest people in the UK, Londoners are the least welcoming and the Welsh are really shy.

That’s according to a personality study of more than 400,000 Britons.

Despite being unwelcoming, Londoners were likely to be extroverts whereas the Scottish were more reserved.

They also had the most agreeable people, with this combination probably showing why they were seen as the friendliest.

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Positive number / colour on the scale represent most and negative number / colour on the scale represent least.  Researchers at Cambridge University have formulated a new personality test and found SCOTS are the most friendly nation.  See MASONS story MNTEST.  A survey of almost 400,000 Brits has highlighted significant differences in personalities between the regions. Two thirds of the participants were women with samples taken from across England, Wales and Scotland.  The self-selecting online test looked at five personality traits including extraversion, agreeableness, conscientiousness, emotional stability and openness.  It found that 'agreeable' regions tended to have higher proportions of females, married couples, low-income residents and lower rates of violent crime.  Scotland was found to be at the top of the category but contrasted with London where residents were more likely to be "uncooperative, quarrelsome and irritable".
The researchers ranked regions of Britain for thinks like agreeableness (Picture: Masons)

Dr Jason Rentfrow, from Cambridge University’s department of psychology, said the findings were more than a bit of fun and could help shape Government decisions.

‘Geographical differences are associated with a range of economic, social and health outcomes – and hence how important resources are allocated,’ he said.

Metropolitan areas like London, Oxford, Cambridge, Brighton, Bristol, Manchester and Glasgow showed greater openness – a trait made up of creativity, curiosity, imagination and intellect.

The study is based on data that was gathered as part of the Big Personality Test, an online survey published by the BBC in 2009 as part of a collaboration between the BBC and the scientific community.

Members of the public can take the test ‘Where in Britain would you be happiest?’ here.

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25 March 2015 | 12:01 am – Source:


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