Lild home-brand whisky wins International Wine and Spirit award

Fancy a Lidl dram of whisky? Supermarket scotch wins gold medal

Wealthy whisky connoisseurs will happily pay thousands for the best drop. But it seems they might do just as well with a dram of own-brand scotch from Lidl.

The £11.99 Queen Margot is among 14 drinks stocked by the discount supermarket which have won awards in the International Wine and Spirit Competition.

Judges gave it a ‘gold outstanding’ medal after being impressed by its ‘striking nose packed with vanilla, coconut and citrus notes’.

The triumph highlights the increasing success of low-cost chains at wooing customers with quality products as well as low prices.

It comes weeks after Aldi won a gold medal for its sherry in the International Wine Challenge.

‘Shoppers today aren’t afraid to be seen in an Aldi or a Lidl,’ said Natalie Berg of analyst Planet Retail.

‘Habits learned during the recession are going to stick. Lidl is adding premium products and opening stores in affluent neighbourhoods.’

Suffolk beer brewer Adnams also showed another side to itself in the IWSC, with its Longshore Vodka deemed the best on offer.

Other top tots tickling the judges’ fancy included Bourbon Barreled Big Gin – praised for ‘harmony in the botanicals and wood notes’.

And after demonstrating their vast footballing superiority at the World Cup, Germany outdid the English at their own game once more.

The See-Gin Bodensee brand took the London dry gin trophy.

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22 July 2014 | 7:44 pm – Source:

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