LinkedIn generates Q2 revenues of $713m

LinkedIn's latest financial results showed slowing revenue growth

LinkedIn has reported revenue growth of 33 percent to $713m in its 2015 second-quarter financial results.

The improved year-on-year earnings beat analyst predictions, prompting the firm to raise its full-year earnings outlook from $2bn to $2.4bn.  

Jeff Weiner, chief executive of LinkedIn, was pleased with the results. “LinkedIn continued to deliver increased member and customer value in the second quarter while delivering solid financial results,” he said.

“We continue to execute against an ambitious R&D roadmap that has led to accelerated product innovation with new product rollouts throughout the remainder of this year.”

LinkedIn’s net losses continue to rise, coming in at a hefty $71m for the quarter. Part of this can be attributed to declining revenue from traditional display advertising, which dropped by 30 percent compared with the same quarter a year ago.

LinkedIn’s Premium Subscription sales rose by 22 percent to generate $128m for the company, contributing to 18 percent of the revenue, a fall from 20 percent in the same quarter in 2014.

The figures indicate LinkedIn’s ambitions to build out its revenue from sponsored content of its website and apps, rather than relying on display advertising.

The company’s mobile presence appears to be in better health than its revenues, representing 52 percent of LinkedIn’s traffic. This increase in mobile activity contributed to a 60 percent year-on-year boost in user engagement.

The bulk of LinkedIn’s revenues continue to be driven by its Talent Solutions recruitment business, which generated $443m, an increase of 38 percent on the same quarter a year ago. The Marketing Solutions division brought in $140m, a rise of 32 percent.

LinkedIn membership grew by 21 percent to 380 million, while unique visits to the site rose by 16 percent to an average of 97 million a month.

The results initially caused the firm’s share price to rise, it fell again once investors realised that the revenue growth was partly driven by its integration of Lynda during the quarter, a US education site, which LinkedIn bought for £1.5bn and which contributed $18m to the balance sheet.

LinkedIn is not the only social network to have had a tough time in the second quarter while still reporting revenue growth. Twitter reported revenue revenues of $502m but chief executive Jack Dorsey said the company is underperforming.

Meanwhile Facebook revenues passed $4bn with strong mobile advertising growth, but profits dropped compared with a year earlier.

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31 July 2015 | 3:37 pm – Source: v3.co.uk

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