Maggie Cole, 7, gets Tesco to change sign that says clock is ‘gift for a boy’

Girl, 7, gets Tesco to change  ‘gift for a boy’ sign
Maggie wasn’t a fan of the sign (Picture: Karen Cole/Twitter)

It turns out you can get big multinational companies to change their policies even if you are only seven-years-old.

A Tesco store in Poole, Dorset, took down a sign for a superhero alarm clock that referred to it as a ‘gift for a boy’ following a complaint from young Maggie Cole.

The child’s mother Karen had tweeted the supermarket giant after her daughter made it known she would not stand for the notion boys and girls liked specific toys.

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To further force home the idea, Maggie, who loves superheros, was pictured standing in front of the sign not looking too happy.

‘My superhero loving 7yo daughter not impressed when she spotted this sign in @Tesco today @LetToysBeToys,’ her mum tweeted.

She made sure to include the twitter account of the Let Toys Be Toys campaign group, which fights to eliminate the targeting of toys to specific genders.

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This seemingly forced Tesco to take action, with a spokesman for the company later saying: ‘The sign has been removed and we’re sorry if it caused any confusion.’

Maggie’s mother, who has two other children, later told the BBC her daughter’s feminist streak had begun after she had told her ‘toys were for all people’.

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25 November 2014 | 10:58 pm – Source:


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