Malaysia Airlines could change its name after MH370 and MH17

Malaysia Airlines could change its name after MH370 and MH17
Malaysia Airlines is set for re-branding (Picture: Fred Neeleman/AFP/Getty Images)

Malaysia Airlines could change its name as part of brand overhaul prompted by the recent tragedies.

The airline is reviewing options including introducing new routes after the MH370 and MH17 crashes.

Hugh Dunleavy, commercial director, told The Sunday Telegraph: ‘Our majority shareholder, the Malaysian government, has already started a process of assessing the future shape of our business and that process will now be speeded up as a result of MH17.

Mandatory Credit: Photo by Xinhua News Agency/REX (3960140c)  Debris at the crash site of MH17 of Malaysian Airlines in Ukraine's Donetsk region  Malaysia Airlines flight MH17 shot down over Ukraine - 20 Jul 2014  Some 198 bodies recovered from the Malaysian airliner crash site have been loaded onto refrigerated train carriages bound for a city in eastern Ukraine, the RIA Novosti news agency reported on Sunday
The MH17 crash site (Picture: Xinhua News Agency/REX)

‘There are several options on the table but all involve creating an airline fit for purpose in what is a new era for us, and other airlines.

‘This tragedy has taught us that despite following the guidelines and advice set out by the governing bodies, the skies above certain territories are simply not safe. MH17 has shown us that airlines can no longer rely on existing industry bodies for this information.’

He added that the airline industry should not be held accountable for factors that are outside of its control.

ATTENTION EDITORS - VISUALS COVERAGE OF SCENES OF DEATH AND INJURY Members of the Ukrainian Emergencies Ministry gather the remains of victims at the crash site of Malaysia Airlines Flight MH17 near the village of Hrabove, Donetsk region, July 20, 2014. U.S. Secretary of State John Kerry laid out on Sunday what he called overwhelming evidence of Russian complicity in the downing of Malaysia Airlines flight MH17 and called rebels' behavior "grotesque". REUTERS/Maxim Zmeyev (UKRAINE - Tags: DISASTER POLITICS TRANSPORT CONFLICT) Maxim Zmeyev/Reuters
MH17 victims (Picture: Maxim Zmeyev/Reuters)

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27 July 2014 | 10:14 am – Source:

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