Nintendo to sell empty boxes in shops. Really.


Far be it from us to question Nintendo in its infinite wisdom, but the company has just announced that it will be selling empty boxes. Seriously.

Buyers of Nintendo Pocket Football Club and Mario vs Donkey Kong from shops will open the case to find… um… nothing. Well, just a download code for the titles.

Its obviously an attempt to claim valuable retail space for marketing, and to create de-facto ‘Gift Cards’, but surely this is… utterly pointless? Don’t Nintendo have better things to be doing like producing Wii remotes in different colours or adding the Happy Mask Salesman as a Smash Bros character?

By James O’Malley | November 26th, 2014

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26 November 2014 | 1:08 pm –


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