Pinterest, recently valued at around $11bn (£7bn), has announced it has passed the 100million-user milestone.
‘Millions of people use Pinterest to plan their futures, from where to go on vacation to what to make for dinner tonight,’ writes Pinterest’s general manager of monetisation Tim Kendall.
‘In fact, about 70% of these 100million monthly users don’t just visit Pinterest, they wind up discovering something so interesting that they also save or click on it to learn more and take action.’
The number of searches on Pinterest has grown 81% in the last year.
But as a comparison, Facebook is valued at over $200bn (£130bn) with 1.49bn monthly active users.
Pinterest may be growing very quickly but, if it wants to compete with the behemoth of Facebook, there is a long way to go yet.