An online music video mogul has turned his talents to helping young men who are contemplating suicide.
Jamal Edwards is backing a new campaign – Don’t Be A Statistic – after two of his friends took their own lives.
He has co-produced a film by music artist Rapman that tells the story of a jilted lover who ends it all.
The millionaire entrepreneur said he wanted to encourage more openness about suicidal thoughts. ‘It’s not seen as cool to ask for help. Many men, especially young men, don’t ask for help,’ he said.
‘Too many will play football with their friends, play PlayStation, never feeling they can say “I’m feeling like this”. There’s nowhere near enough awareness of the dangers.’
The 25-year-old Londoner, who has an MBE and whose YouTube channel SBTV gets millions of hits, is releasing the video today, International Men’s Day. The charity Campaign Against Living Miserably teamed up with him for the publicity drive.
CALM boss Jane Powell said: ‘Suicide is the single biggest killer of men aged under 45 in this country. That’s why it is so important to spread the message – don’t be a statistic, reach out to friends, family and our support network when you are down or feeling suicidal.’