A smartphone is set to take on the iPhone and Samsung Galaxy at a fraction of the cost – just 26.
The Karbonn A50S has a touchscreen display, front and rear cameras, and a dual phone number function.
So far, it has only been released in India but Britons can order the device online and have it delivered to the UK.
Because it is so cheap, there is no duty to pay.
It can be used on most UK networks with a pay-as-you-go Sim card.
The phone runs on Android, the Google-owned operating system, and features Google Maps and Gmail.
The device has a 1.2 GHz dual-core processor and 256MB RAM, plus 512MB internal storage.
By comparison, the iPhone 5S and Samsung Galaxy S5 both cost 549 in the UK.
However, they do have significantly higher memory and storage capabilities.
Karbonn is not the only firm to try to enter the budget smartphone market.
In April French firm Wiko launched a 60 phone.