social network launches fundraising pages (Wired UK)


Facebook users can now donate to charities without needing to leave the social network.

Fundraisers is a new tool from Facebook that allows people to give money directly to charities — there are 37 partners at its launch — for specific campaigns.

A charity or non-government organisation can create a “dedicated place” to raise funds.

“Nonprofits can tell their campaign story, rally supporters, collect donations and visibly track progress toward a goal for year-end drives, themed campaigns and special projects such as building a clean water well or funding a clothing drive,” wrote Naomi Gleit, vice president of product management, in a blog post.

Save the Children, the World Worldlife Fund, Oxfam America and are some of the charities included in the initial batch of fundraisers — with Facebook promising to add more groups in the coming months.

Fundraising pages, such as the Syrian Refugee Crisis Response, have monetary targets, deadlines for campaigns, numbers of backers, and a feed of updates from organisers.

As well as the fundraising pages Facebook has updated its donate button for pages and posts. The button, which was first tested in 2013, has also been improved so it can be added to posts and individual pages.

“Adding a Donate button to a Page will give a nonprofit a consistent place to collect donations, even as they update their Page’s content. Including a Donate button on a post will give people an easy way to donate directly from News Feed,” Facebook said.

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18 November 2015 | 5:25 pm – Source:


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