Spotify goes free on Windows Phone (Wired UK)

Duncan Geere

Spotify has made its free streaming
service available to Windows

Previously the mobile app for Microsoft’s platform had only
support for the premium £10-per-month option, which, while a better
experience overall, did not offer any sort of music service for
people unable to afford such a monthly outgoing.

The free streaming offering on Windows Phone comes complete with
advertisements and does not allow full albums to be listened to
from start to finish. Instead, listeners enjoy a more radio-like
experience, where they can choose an artist, playlist or genre and
Spotify will stream a shuffled selection of songs based on those

Competing app Deezer already offers a similar shuffled service
for no cost on Windows Phone, although Spotify is a more downloaded
app on Microsoft’s platform and the move to shrink the feature gap
between the two apps is unlikely to prove to be in Deezer’s

According to recent figures, Spotify generates just over £9m from
advertising on its UK streaming service across all platforms. This
compares to just under £65m generated from paid-for streaming

The British music body BPI says streaming music counted for ten
percent of all music revenues in the UK during 2013, but that the
fast growth of platforms like Spotify would push this figure
towards a third of all revenues in 2014.

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26 August 2014 | 2:12 pm – Source:

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