Steam summer sale turns game shopping into a competition (Wired UK)




The Steam summer
has launched, offering frankly criminal prices for a huge
number of PC games, just in time for you to never go outside again.
But there’s a darker side to this year’s consumerist carnivàle.

This year’s sale (running 19-30 June) is offering the
standard Daily Deals on nine popular titles — which reset each day
at 6pm BST — and a community vote every eight hours to choose
between three lesser known games. Today’s dailies include The
Witcher 2
at 80 percent off (£2.99), Don’t Starve at
75 percent off (£2.74) and Dead Rising 3 (which is not
even out yet and was only announced for PC during last week’s E3)
at 25 percent off (£29.99). However, this year Valve has chosen to
introduce an
element of competition
to your rabid consumerism.

Every person who takes part in the sale can be assigned one of
five teams. Every person can then earn trading card drops to build
towards badges which, as last year, will net them emoticons,
profile page backgrounds and Steam XP. Trading cards can be earned
from random drops during gameplay, voting on the community choice
or — importantly — spending $10 in the store.

This is all fun and games when, like last year, the rewards for
earning cards and crafting badges are cosmetic junk. However,
each badge also gives out points that go towards your team’s
total for the day, and at the end of each day, 30 point-earning
members of the winning team will be awarded three games from their
wishlist, and the rest of the team gets two bonus cards each.



Valve has created competitive shopping. Happy spending!

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19 June 2014 | 5:37 pm – Source:

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