Twitter opens up analytics tracking to all users

Twitter users can now get statistics on their tweets

Twitter has made its analytics dashboard, which provides data on how many people have seen and clicked on tweets from a single account, available to all its users.

The tweet activity dashboard provides real-time information on how many people engage with a user’s tweet, and can compare that activity over a month. Further details such as the number of retweets, replies, favourites and clicks a tweet receives can all be uncovered.

Twitter launched the tool back in July, though it was only available to advertisers and verified users. While Twitter has not officially announced opening up the tool to a wider audience, its front-end engineer Ian Chan revealed the news via a tweet.

While Twitter has remained quiet on the move, it did put up a help guide and FAQ on its Help Centre website.

On top of individual tweet data, the dashboard also displays statistics on an account’s followers, detailing the number of followers gathered over a two-year period, as well as detailing their sex, interests and location.

Until now, users looking to get statistics on their Twitter activity had to use third-party apps such as Hootsuite and Buffer, to get analytics information.

Creating a first-party product could present a problem for such third-parties as Twitter itself could encroach upon their position.

V3 contacted Twitter for some comment on the move and surrounding issues, but the company has yet to respond.

Industries reliant on statistics, such as digital advertising firms, have been using analytics for some time to measure advert and marketing performance on social media platforms. But it is currently unclear as to how the average user will make use of the analytics dashboard.

Regardless of how the tweet analytic dashboard is received, Twitter is not likely to suffer given its recent posting of healthy revenue results and a growing user base.

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28 August 2014 | 4:02 pm – Source: v3.co.uk

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