Facebook and Twitter are having a disastrous effect on women’s self- esteem, according to a new report.
Social media’s influence is so profound that 69 per cent of women refuse to believe they are beautiful, research suggests.
Some 41 per cent are unhappy with their bodies, a rise of five per cent in a similar survey a decade ago.
More than 500 of the 1,000 women questioned said photos of friends made them feel worse about their own bodies.
Dove commissioned the poll to mark the tenth anniversary of its ‘real beauty’ campaign, which featured adverts showing ‘normal’ women instead of supermodels.
It said its research showed ‘much had changed’ compared with 2004, a time when social media was in its infancy.
Yet low self-esteem is still an issue for women. Many also admit ‘de-tagging’ themselves from Facebook photos when they don’t like the way they look.
‘While encouraging strides have been made in areas such as a broader and more diverse expression of beauty in advertising, women’s relationship with their appearance remains complicated,’ said Lucy Attley, Dove brand director.
But the power magazines, adverts and celebrities have in forming a woman’s perception of beauty is on the decline.
Ten years ago, 75 per cent of women said the media set ‘unrealistic’ standards of beauty. That figure is now 66 per cent. ‘Our research points to worrying changes where women have become unhappier about how they look,’ Ms Attley added.
‘For us, this underlines why it is crucial we continue to challenge the status quo to help make beauty a source of confidence, not anxiety for women.’
Dove’s Campaign for Real Beauty has attracted praise and criticism.
Its parent company is Unilever, which also owns Lynx body spray. The brand has been accused of sexist portrayals of women in its marketing.
15 May 2014 | 10:25 pm – Source: metro.co.uk