An urgent appeal has been launched to find missing nine-year-old Cristian.
A total of 50 ‘missing child’ posters have been plastered on trees around the park in a bid to find him.
But what everyone fails to notice is the sad little boy sitting on a bench nestled right in between the appeals.
The cruel but eye-opening social experiment was caught on camera by DM Pranks.
Although the majority of people take the time to read the posters, they proceed to walk within inches of Cristian without registering that he is the missing child.
Some even look back and stare at the kid for a couple of seconds before walking off.
The remote few approach Cristian and ask about his welfare.
The clip ends: ‘We are just too busy minding our own business…or are we afraid to get involved?’
3 June 2014 | 7:42 am – Source: metro.co.uk