Lobsters, caviar and venison have long been described as a premium luxury food but due to a glut of Canadian lobster, discount supermarkets are competing to offer the best value on the crustacean.
Both Asda and Iceland are selling whole cooked frozen lobster for £5 with Lidl stocking it for £5.99.
Britain currently imports 2,600 tonnes of lobster last year compared to 1,900 tonnes in 2009.
The founder and boss of Iceland, Malcolm Walker spoke to the Guardian of the ‘lobster war’: ‘It’s just like [competing on] milk or bread prices,but now we are squabbling over the price of lobster.
‘It’s an unusual product to sell at that price and it captures people’s imagination.
‘A lot of people who have never had one before can now pick it up and try it.’
Considering many of us find turkey pretty tasteless, maybe some might now consider the relatively cheap yet richer meat of the lobster as a suitable substitute.
Not the greatest news for the likes of Sebastian: